The author of a review over at Trike of the Steve Jobs movie used the following phrase:
These days, Buddha branding of all sorts of things has created the oxymoron of a Buddhist consumerism.
I have nothing to say about this review nor the movie since, I’ll be honest, I didn’t read the whole review and I haven’t seen the movie. I do have something to say, briefly, about the “oxymoron” of Buddhist consumerism and what it reveals about unexamined and unquestioned biases and implicit theologies.
Somewhere along the way, folks began to advance and then uncritically accept the notion that because there are strains of Buddhism that teach the value of non-attachment that it logically follows that Buddhists should not be attached to wealth, that they should not engage in the endless buying of things. To say that “Buddhist consumerism” is an oxymoron is to imply that Buddhists cannot or should not be consumers. There is a not-too-subtle value judgment there that if you’re a Buddhist (or perhaps just a “good Buddhist”) you are not also a consumer. And, if you are consumer, then, at best, you shouldn’t be attached to your stuff or, at worst, you should feel bad about it.