this is not the end: this is america

This is not a call to arms.

Hat tip to Richard Payne for alerting me to a post (now nearly two months old) by Glenn Wallis regarding the Mindfulness Living Week and the “tipping point” of American Buddhism. You should read Wallis’ piece while listening to Childish Gambino’s “This is America.” As Payne reminds us, the Mindfulness Industry has been subsumed under the dominant capitalist struct of America because — why wouldn’t it be? Capitalism is so pervasive, is so deeply ingrained in the very fiber and being of American history and culture (America would not exist if it wasn’t for capitalism), that scarcely anything can escape its black-hole-like pull.

But I don’t want to talk abut mindfulness or capitalism. I want to shine the light elsewhere. And to do so, I’m going to be slightly critical of Wallis’ post on two points. First, audience and agents; and, second, nomenclature.
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